Privacy Policy

Last updated: 1 May 2026

1. Introduction

Welcome to 90min.football ("we", "our", or "us"). We are committed to protecting your personal data and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website at 90min.football.

Please read this policy carefully. If you have any questions, contact us at [email protected].

2. Information We Collect

We may collect the following types of information:

  • Usage data: Pages visited, time spent, referring URLs, browser type, operating system, and IP address — collected automatically via server logs and analytics tools.
  • Account data: If you create an account, we store your email address and profile information you provide.
  • Cookies: Small text files stored on your device to remember preferences and enable site functionality (see Section 5).
  • Communications: If you contact us by email, we store your message and contact details to respond to your enquiry.

3. How We Use Your Information

We use your information to:

  • Deliver and improve our football news and data services.
  • Analyse site usage to understand how visitors interact with our content.
  • Respond to enquiries and provide customer support.
  • Display relevant advertisements via Google AdSense (see Section 6).
  • Comply with legal obligations.

4. Legal Basis for Processing (GDPR)

Where GDPR applies, we process your data under the following legal bases:

  • Legitimate interests: Operating the website and analysing usage to improve our services.
  • Consent: For advertising cookies and personalised advertising (you may withdraw consent at any time via your browser settings or our cookie banner).
  • Contract: To fulfil any registered account services you use.
  • Legal obligation: Where required by applicable law.

5. Cookies

We use cookies and similar tracking technologies. The types of cookies used on this site include:

  • Essential cookies: Required for the website to function correctly (e.g., session cookies, CSRF protection).
  • Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
  • Advertising cookies: Set by Google AdSense and other advertising partners to serve relevant advertisements and measure their effectiveness.

You can control or delete cookies through your browser settings. Note that disabling advertising cookies will result in less relevant advertisements, but will not reduce the number of ads shown.

6. Advertising (Google AdSense)

We use Google AdSense to display advertisements on our site. Google AdSense uses cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google Ads Settings, or by visiting aboutads.info.

For more information about how Google uses data from sites that use its services, see How Google uses data when you use our partners' sites or apps.

7. Third-Party Services

We may use third-party services including:

  • Google Analytics — website analytics
  • Google AdSense — advertising
  • Cloudflare — security and performance

Each third party has its own privacy policy. We encourage you to review these policies before interacting with their services.

8. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy, or as required by law. Account data is retained for the duration of your account and deleted within 30 days of a deletion request. Server logs are automatically purged after 90 days.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • The right to access, correct, or delete your data.
  • The right to restrict or object to processing.
  • The right to data portability.
  • The right to withdraw consent at any time (where processing is based on consent).
  • California residents may have additional rights under the CCPA.

To exercise any of these rights, please contact us at [email protected].

10. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page. Continued use of the site after changes constitutes acceptance of the revised policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: