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Milan Appoint Massimo Calvelli as New CEO, Promote from Within for Sporting Director Role

AC Milan have named Massimo Calvelli as their new CEO and are set to promote from within for the sporting director role, ending weeks of uncertainty a...

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Milan Appoint Massimo Calvelli as New CEO, Promote from Within for Sporting Director Role
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After nearly a month without a senior management structure, AC Milan have finally decided on their next permanent CEO and sporting director. Reports from Italy claim the Rossoneri will promote from within, with Massimo Calvelli set to take the reins as chief executive officer.

The appointments come in the wake of a sweeping post-season clearout that saw head coach Massimiliano Allegri, sporting director Igli Tare, technical director Geoffrey Moncada and CEO Giorgio Furlani all dismissed after a disappointing 2025-26 Serie A campaign.

The New CEO: Massimo Calvelli

Calvelli, who joined the Milan board of directors last summer, is a trusted figure within the RedBird Capital ecosystem. He previously served as CEO International for Gerry Cardinale’s investment firm and, before that, as CEO of the ATP Tour. His appointment signals a desire for continuity and a closer alignment between the club and its American ownership group.

Reports from La Gazzetta dello Sport and other outlets confirm that Cardinale himself will adopt a more hands-on, operational role within the club set-up, further underlining the shift in strategy at San Siro.

Sporting Director Overhaul

While Milan have moved quickly to install Calvelli in the top executive post, the sporting director position is also set to be filled by an internal promotion. Sources indicate the club will elevate an existing figure from within, though the full identity was still emerging at the time of writing. This reflects the new leadership’s preference for institutional knowledge over an external hire.

Key Takeaways

  • Massimo Calvelli is the new CEO, promoted from within the Milan board after previous roles at RedBird Capital and the ATP.
  • Gerry Cardinale will take a more operational role, signalling closer ownership involvement.
  • The sporting director role will also be filled internally, completing a top-to-bottom restructuring.
  • The appointments follow the dismissal of four senior figures – Allegri, Tare, Moncada, and Furlani – after a disappointing season.

Quick Facts

New CEO: Massimo Calvelli

Previous Role: RedBird Capital CEO International, ATP CEO

Outgoing regime: Allegri (coach), Tare (sporting director), Moncada (technical director), Furlani (CEO)

Ownership: RedBird Capital (Gerry Cardinale)

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