Juventus Set €28m Price Tag on Nico Gonzalez, Atletico Madrid Back Off
Juventus have reportedly placed a €28 million valuation on winger Nico Gonzalez, effectively pricing him out of a permanent move to Atletico Madrid. The Argentine international spent the 2025/26 season on loan at the Wanda Metropolitano, where he impressed with his pace and directness, but the Spanish club are unwilling to meet the Bianconeri's asking price.
According to reports, Juventus are determined not to let Gonzalez leave on the cheap, especially given his strong performances in La Liga. The 28-year-old made 32 appearances across all competitions for Diego Simeone's side, contributing 8 goals and 5 assists, and was a key figure in their run to the Copa del Rey final. However, Atletico are now exploring alternative targets, with the €28m fee considered excessive in the current market.
Impressive Loan Spell Not Enough
Gonzalez arrived at Atletico Madrid last summer seeking regular first-team football after struggling for consistent minutes in Turin. Under Simeone, he flourished as a right-winger in a 4-4-2 system, showcasing his ability to beat defenders and deliver dangerous crosses. His work rate also endeared him to the demanding Atletico faithful.
"Nico has been a valuable asset for us this season. He adapted quickly and showed his quality, but we must be sensible in the transfer market," a source close to the club told Football Italia.
Despite the mutual appreciation, the financial gap appears too wide to bridge. Juventus, having already turned down an initial offer of €15m, are holding firm on their valuation. With other areas of the squad needing reinforcements—particularly in midfield and defense—the Bianconeri are keen to maximize returns from player sales.
Juventus Focus on Reinforcements
The revenue from a potential Gonzalez sale would help fund Juventus' own transfer ambitions. The club have been linked with Franck Kessie, with reports indicating the Ivorian midfielder is eager to return to Serie A and join the Bianconeri. Kessie, currently at Al-Ahli, would add steel and experience to the midfield—a priority for manager Thiago Motta.
Additionally, Juventus are in the market for center-backs, but face competition from Sunderland and Inter Milan for targets like Jhon Lucumí of Bologna and Tarik Muharemovic of Sassuolo. The Old Lady's defensive depth is set to be tested, especially with Gleison Bremer still recovering from a long-term injury.
With the summer window now open, Juventus sporting director Cristiano Giuntoli will need to balance the books while strengthening the squad. The Gonzalez situation is just one of many moving pieces in a busy transfer period for the Turin club.
Key Takeaways
- High valuation scares off suitor: Juventus' €28m price tag for Nico Gonzalez has caused Atletico Madrid to look elsewhere, despite his successful loan.
- Juventus aiming to reinvest: Proceeds from the winger's sale would go toward new signings, with Franck Kessie and several defenders on the radar.
- No compromise from Turin: The Bianconeri rejected a €15m offer and are in no rush to sell, given Gonzalez's contract runs until 2028.
- Atletico face attacking reshuffle: With Gonzalez likely off the table, Simeone will need to identify another wide option to bolster his squad.
Quick Facts
Player: Nico Gonzalez
Age: 28
Position: Winger (right/left)
2025/26 Loan Club: Atletico Madrid
Juventus Asking Price: €28 million
Contract Expiry: June 2028