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‘I paid $800 for my ticket but it was worth it’: England fans living the World Cup dream in Texas

England fans have embraced the 2026 World Cup in style, paying high prices for tickets and soaking up the local culture in Dallas. The Guardian spoke...

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‘I paid $800 for my ticket but it was worth it’: England fans living the World Cup dream in Texas
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England Fans Soak Up the Atmosphere in Dallas

As the final whistle blew on England's 4-2 victory over Croatia in their opening group stage fixture, the jubilant scenes inside the Cotton Bowl told a story of not just sporting success, but of a travelling support ready to embrace the 2026 FIFA World Cup with open arms and open wallets. For many, this was far more than a match – it was a Texas-sized adventure.

High Costs, High Spirits

The financial outlay required to follow Thomas Tuchel’s side on American soil has been eye-watering, yet early reports suggest every cent is being rewarded. Music producer Oli Lee, one half of the electronic duo Snakehips, travelled from Los Angeles to Dallas and secured a ticket for the Croatia clash at a cost of $800 (£604). It was his first ever World Cup match and he was determined to make it memorable.

"I paid $800 for my ticket but it was all worth it. We had a bit of a session in Dallas – I ended up jumping in a pool with my phone in my pocket but it’s still working somehow!"

Lee’s experience has been shared by thousands. The Guardian reported that England fans “came, they saw and they went to the rodeo”, capturing a unique blend of football fandom and Texan culture. Bars in Deep Ellum were awash with red and white shirts in the days leading up to the game, with supporters trading beers and stories long into the night.

Texan Hospitality Meets Football Tradition

World Cup tourism has transformed Dallas into a melting pot. England fans sampled barbecue joints on the outskirts of the city, took in live country music, and even tried their hand at mechanical bull riding. The sense of occasion was palpable, with locals welcoming the influx of international visitors. For many travelling supporters, this was a chance to tick off a dream double-header: a World Cup match and a genuine taste of America’s fabled South.

Tuchel’s Team Justifying the Investment

On the pitch, the Three Lions delivered. A high-octane attacking display saw them dispatch Croatia with four goals, sending a message to the rest of the tournament. While defensive frailties were evident, the entertainment factor was undeniable. The result has only added to the feel-good factor, with fans now believing this could be a run that justifies every pound and dollar spent.

Key Takeaways

  • England fans are paying record prices — some over $800 per ticket — to witness their side live at the 2026 World Cup.
  • The Texas experience has blended traditional football away-day culture with local attractions like rodeos and pool parties.
  • Tuchel’s attacking style has provided early reward, fuelling belief that the investment is worthwhile.
  • World Cup tourism is creating a vibrant atmosphere, with supporters embracing the host nation’s culture.

Quick Facts

Match: England 4–2 Croatia

Venue: Cotton Bowl, Dallas, Texas

Competition: 2026 FIFA World Cup Group Stage

Attendance: ~92,000

Ticket Price (reported): $800 (£604) for the opening group fixture

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