A prominent Argentinian television host has resigned from her role at Luzu TV after falsely reporting the death of Jorge Messi, father of football superstar Lionel Messi. The incident, which occurred during a live broadcast, sparked immediate backlash from the Messi family and led to the dismissal of multiple production crew members.
The False Report and Immediate Fallout
Florencia Peña, a well-known presenter on the streaming channel Luzu, announced on air that Jorge Messi had passed away. She further speculated that Lionel Messi would miss World Cup 2026 matches as a result. Within hours, the Messi family released a statement clarifying that Jorge Messi was in hospital with an undisclosed medical issue but was “progressing favourably.”
Peña quickly issued a public apology and stepped down from her position. “I apologise to the Messi family for the awful moment I imagine they are going through,” she wrote on social media. “I am deeply ashamed to have been the vehicle for this pain.” She blamed the production team for feeding incorrect information through her earpiece, saying she trusted it as verified. However, she took “responsibility for being part of the mistake” and chose to end her involvement with Luzu.
Luzu TV’s Response
Luzu, a popular Argentine news source founded in 2020, also issued an apology. The channel stated that it had “relieved of their duties” those responsible for the error. In a translated statement, Luzu said: “For our channel, broadcasting sensitive information without proper prior verification is unacceptable. Consequently, Luzu TV management has decided to part ways with all those responsible, and Florencia Peña has decided to step aside. We reaffirm our commitment to responsible, respectful, and rigorous communication.”
Messi Family’s Statement
The Messi family expressed profound discomfort at the lack of sensitivity shown by some media outlets.
“In light of the versions, rumours and speculation that have circulated in recent hours, the family wishes to express their profound discomfort at the lack of sensitivity, respect and scruples with which some individuals have treated a strictly private and family matter,” the statement read. “In moments like this, we ask for responsibility, prudence and humanity. A person’s health and the peace of mind of those around them should not be the subject of speculation or irresponsible media interest.”
They stressed that only close relatives have accurate information on Jorge’s condition, urging the public to disregard unverified reports.
Impact on Sponsors and Wider Context
According to local media, the scandal prompted as many as 10 brands to immediately withdraw sponsorship from Luzu, dealing a significant financial blow to the streaming channel. The incident occurs during the World Cup 2026, where Lionel Messi is captaining Argentina. He scored a hat-trick in their opening 3-0 win over Algeria in Kansas City, and the team is set to face Austria next in Arlington, Texas, in Group J action. The false report had raised unnecessary alarm among fans globally, overshadowing Argentina’s campaign.
Key Takeaways
- Florencia Peña resigned after falsely announcing the death of Jorge Messi during a live Luzu TV broadcast; she said producers gave her the incorrect info.
- Luzu TV fired multiple crew members, and up to 10 sponsors pulled out following the scandal.
- The Messi family confirmed Jorge is hospitalised but improving, and they condemned media speculation.
- The episode highlights the dangers of unverified reporting, especially during major events like the World Cup.
Quick Facts
Host: Florencia Peña
Channel: Luzu TV (Argentina)
False report date: 18 June 2026
Jorge Messi’s condition: In hospital, progressing favourably
Consequence: Peña resigned, staff fired, sponsors lost
